Translation procedures analysis in advertising translation Skin care cosmetic products in the electronic brochure of Forever living trademark as a case study
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Date
2022-12
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Mouloud Mammeri University of Tizi –Ouzou
Abstract
Our research aims to show the importance ofadvertising translation in the field of skin care products. The translation analysis is based on precise procedures and observations relying on the contrastive approach between the original language "English" and the target language "Arabic". Our corpuscontains a selectionof cosmetic products from the electronic brochure of Foreverliving trademark. The study basis in the direct translation procedures of VINAY and DARBELNET and the various semantic, and syntactic inaccuracies.
Description
78p. ; 30cm. (+CD-Rom)
Keywords
Advertising Translation, skin care, brochure, translation procedures.
Citation
Applied Translation Arabic/English/Arabic