Département d'Anglais

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Visual Resources and the Rhetoric of Humor in Political Memes: A case Study of the 2024 U.S Presidential Election
(Université Mouloud Mammeri Tizi Ouzou, 2025) Yefsah Tassadit
This research examines and explores how political visuals were shared in the 2024 United States presidential election to share political messages, ideas and content and influence people’s views on the internet. It is based on three main theories: Multimodal Critical Discourse Analysis (MCDA) to study how words and images combine to make sense; humor theory to learn about how humor is used in political speech; and the Grammar of Visual Design to examine how visuals are arranged to show ideas. The results show that memes use different images and words methods, like jokes, signs, caricatures, and design to help or mock politicians such as Donald Trump, Joe Biden, and Kamala Harris. These methods help show deep ideas, like populism , patriotism, anti-elitism, liberalism, and conservatism. In general, the present research shows that political memes act as useful tools to convince, to shape self image and to criticize politics. They let people to share thoughts, strengthen views, and take part in internet political talk in funny and easy ways.
Contrastive Narratives: A Critical Discourse Analysis of Gender Representation in Selected Articles from The Guardian and The Daily Mail
(Université Mouloud Mameri Tizi Ouzou, 2025-07) Yahia Bacha Ahlam
The significance of scrutinizing media discourse has long been acknowledged by scholars in critical linguistics. Nevertheless, limited attention has been paid to the latent ideologies embedded in mainstream news reporting, particularly regarding issues of gender and sexuality. Accordingly, this study adopted a contrastive critical discourse analytical approach to examine the representation of non-cisgender individuals in British news media, focusing on forty articles drawn equally from The Guardian and The Daily Mail. The research attempts to satisfy three fundamental objectives. First, identifying textual divergences in non-cisgender individuals’ representations across the two outlets. Second, analyzing the discursive strategies used to construct or challenge dominant ideologies. Lastly, evaluates the extent to which these representations reflect wider sociopolitical implications. The investigation is led through Fairclough’s (1989) Three-Dimensional Framework as regards the textual analysis and Van Dijk’s (1998) Ideological Square Model elaborated for the analysis of the latent level. A mixed-methods approach is followed, wherein a quantitative analysis is conducted using descriptive statistics to examine potential differences in textual and discursive patterns between The Guardian and The Daily Mail, and a qualitative content analysis is applied to systematic interpretation of textual and discursive content and uncovering underlying ideologies. The analysis revealed a marked contrast between the two outlets in both textual and discursive dimensions where The Guardian advances liberal hegemonic ideologies through inclusive language that naturalize non-cisgender identities, while The Daily Mail reflects a conservative counter-hegemonic stance rooted in cultural preservation, and resistance to ideological overreach. Based on the research findings, the integration of critical media literacy into educational curricula is highly recommended, particularly to address media materials that contradict conservative moral values, and that upholds cultural safeguarding and societal cohesion without yielding to ideological extremism.
Luis Alberto Urrea’s The Devil’s Highway (2004) and Tahar Ben Jelloun’s Leaving Tangier (2009) : Migration and disillusionment, a Comparative study
(Université Mouloud Mammeri Tizi Ouzou, 2025-07) Saigh Kamilia; Aouidad Sonia
This study explores the complex realities of migration through a comparative analysis of The Devil’s Highway (2004) by Luis Alberto Urrea and Leaving Tangier (2009) by Tahar Ben Jelloun. Both works address the universal human desire for a better life and the harsh disillusionment that often follows the migrant journey. The main aim of this research is to examine how these two authors represent the physical, emotional, and moral consequences of migration and how displacement reshapes identity. The analysis is based on Everett S. Lee’s Push-Pull Theory of Migration, supported by postcolonial and psychosocial perspectives, particularly those of Frantz Fanon and Bhugra and Becker. The findings reveal that Urrea exposes the systemic and physical erasure of migrants at the U.S.–Mexico border, while Ben Jelloun portrays the psychological and cultural fragmentation of Moroccan migrants seeking hope abroad. Ultimately, this research concludes that both texts humanize the migrant experience, challenge political indifference, and invite reflection on the moral and emotional costs of crossing borders.
Nature and Women : The Representation of Abuse and Resistance in Eric Barnes's Above the ether (2019) and The city where we once lived (2018)
(Université Mouloud Mammeri Tizi Ouzou, 2025) Sadi Louiza; Sellah Soraya
This dissertation aims to explore how Western thought has positioned nature and women as subordinate to man and reason. It discusses the effects of binary oppositions and humans’ exploitation and oppression, which manifest in environmental degradation and systemic gender inequality. It attempts to examine the agency of nature and women, to highlight their resistance against male domination and oppression. It investigates the interconnected abuse of nature and the discrimination of women as well as the possibility of their resistance in Eric Barnes’s Above the ether (2019) and The city where we once lived (2018). Therefore, this dissertation offers an ecofeminist perspective. To attain our objective, we rely on Val Plumwood’s Feminism and the mastery of nature (1993) and “Nature in the active voice” (2009). The first chapter delves into the excessive abuse of the natural and the dehumanization of women. It demonstrates that humans live in a post-apocalyptic world, as they grapple with climate change and pollution. It also shows that the father’s wife, the doctor’s wife, the stranger, female teenagers, the missing woman, and the female commissioner are the main female characters who are discriminated in both novels. The second chapter focuses on the resistance of nature and women. Through our analysis, we reached the following findings. Barnes’s novels depict how nature and women are portrayed as passive and instrumentalised. Hence, both nature and women are abused, exploited and discriminated in the narratives. Additionally, both some plants and women are active agents, who resist male oppression and abuse. In both literary texts, the forms of resistance are shown through dandelions, ivy and vines. Similarly, the investor, the doctor’s wife, the missing woman and female scavengers are the main female characters who symbolize resistance.
Assessing ESP Teachers’ Material Selection in the Department of Management at Mouloud MAMMERI University of Tizi-Ouzou: The Case of Third Year Students
(Université Mouloud Mammeri Tizi Ouzou, 2025) Redouani Melissa; Sadoun Samra
This study aims to assess EFL teachers‟ selection of materials for the teaching of ESP in the department of Management at Mouloud MAMMERI University of Tizi-Ouzou (MMUTO), whether they meet the principles of ESP material selection, whether they face challenges in the process of material selection and if they implement the selected material appropriately. To reach these aims, the study relies on the combination of quantitative and qualitative methods for both data collection and data analysis, which is known as mixed methods approach. The tools used for data collection are the questionnaire and the structured interviews. The obtained data from the questionnaires and the conducted interviews are analyzed quantitatively by using descriptive statistics, namely the use of frequencies and percentages obtained on the basis of excel calculations, and qualitatively by using thematic analysis. The results obtained after the analysis disconfirm that ESP teachers do select the adequate materials in ESP classrooms and they do not face challenges in material selection, however, they do implement the materials selected appropriately.
The Discourse of Cultural Superiority in Joseph Conrad’s Heart of Darkness (1899) and Albert Camus’ L’étranger (1942).
(Université Mouloud Mammeri Tizi Ouzou, 2025) Oudelha Anissa; Limani Souad
This research paper studies the discourse of cultural superiority in Joseph Conrad’s Heart of Darkness (1899) and Albert Camus’ L’étranger (1942). It aims to provide an account of the writers’ attitudes towards the African peoples and cultures and to explain how the Europeans in general looked at the African natives during the late 19th and early 20th century in the context of colonialism. It discusses different aspects of ethnocentrism and otherness in themes and characters and analyzes the superiority complex that appears in the characters’ actions, thoughts and behaviors towards the natives. This research relies on important theories which are: William Graham Sumner’s Folkways (1906), Franz Boas’ Race, Language, Culture (1940), Alfred Adler’s Understanding Human Nature (1927), and Edward Said’s Orientalism (1978) to define the concepts of ethnocentrism, the superiority complex, and otherness respectively. The first chapter deals with the representation of ethnocentrism in both novels at the level of themes and characters. The second chapter deals with the ‘superiority complex’ and ‘otherness’ in the novels. This work highlights the oppression and brutality of European colonialism and sheds light on the African peoples’ suffering from subjugation, dehumanization and racism. It attempts to deconstruct the discourse of cultural superiority in both novels. Ethnocentrism exposes the racist and ethnocentric attitudes of the European characters towards the natives, otherness reveals the writers’ process of categorizing characters according to a binary system of divisions between Europeans and indigenous characters, and the superiority complex highlights the European protagonists’ arrogant behaviours and racist actions towards the natives. This research introduces the discourse of cultural superiority in colonial literature which reinforces the colonial enterprise by presenting an ethnocentric perspective resulting in otherness and superiority complex.
A Comparative Psychoanalytic study of Sam Shepard’s A Lie of The Mind and Tennessee Williams The Glass Menagerie
(Université Mouloud Mammeri Tizi Ouzou, 2025) Ouadouri Farida; Amireche Melissa
This dissertation examines the intricate relationship between Literature and the human psyche, explores the thematic and structural parallels between Sam Shepard’s A Lie of the Mind and Tennessee William’s The Glass Menagerie, focusing on themes of trauma, the past, and the compulsion to repeat, and fragmented narratives, as portrayed by these two prominent American playwrights, through a detailed analysis of their works. The study investigates the psychological foundations of these plays by drawing on psychoanalytic theory of Sigmund Freud, In particular, it analyzes the characters’ psychological disturbances rooted in their pasts experiences. With attention to Shepard’s personal struggles reflected in A Lie of the Mind, By comparing the psychological landscapes of Shepard and William, this dissertation applies Freud’s framework of the pleasure principle versus the reality principle to interpret the characters’ psychological struggles and aims to illuminate the complexities of familial relationships and the enduring impact of trauma in American literature.
The African as Stranger in Tayeb Salih’s Season of Migration To the North(1966) and Chimamanda Ngozi Adichie’s Americanah(2013)
(Université Mouloud Mammeri Tizi Ouzou, 2024) Otmani Ouardia
This dissertation explores the theme of the African as Stranger in Tayeb Salih’s Season of Migration to the North (1966) and Chimamanda Ngozi Adichie’s Americanah (2013). It begins by examining how the sense of strangeness is reflected in the lives of the protagonists, particularly through their struggles with identity, belonging, and feelings of estrangement. To frame the analysis, the study relies on Julia Kristeva’s Strangers to Ourselves (1991), which introduces the key ideas of the stranger, the stranger within, and the uncanny. These concepts provide the tools to explore how both authors represent the experience of the stranger and the unsettling emotions that accompany it. The dissertation then shows how the protagonists feel out of place both abroad and at home, and how uncanny emotions resurface when they return to their homelands. This highlights the lasting presence of the “stranger within,” suggesting that estrangement is not only linked to migration but also part of the human condition. Finally, this research argues that the African as stranger, as portrayed in Season of Migration to the North and Americanah, is a figure caught between two worlds, always moving along the edges of identity, belonging, and alienation.
Hollywood Fantasies vs Native Realities: The Orient in Stephen Sommers’ The Mummy (1999) and The Yacoubian Building (2002) by Alaa Al Aswany
(Université Mouloud Mammeri Tizi Ouzou, 2025-07-03) Namane Laetitia; Oudni Meriem
This research explores the representation of Egypt in Stephen Sommers’ filmThe Mummy (1999) and Alaa Al Aswany’snovel The Yacoubian Building (2002). It argues that these works present two opposing lenses: Hollywood fantasy and Egyptian socio-political realism, through which Egypt is imagined and constructed. Drawing primarily on Edward Said’s theory of Orientalism (1978), the research examines how The Mummy perpetuates Orientalist stereotypes that reduce Egypt to a static, exotic backdrop and its people to voiceless figures serving Western adventure narratives. In contrast, The Yacoubian Building offers a nuanced, insider perspective that dismantles such essentialist portrayals, portraying Egypt as a dynamic, diverse society grappling with modern challenges. The findings indicate that Orientalism remains a powerful force in shaping Western media representations, evolving with new cinematic forms while maintaining colonial-era assumptions. Furthermore, the research shows that Hollywood operates not merely as entertainment but as a vehicle of cultural dominance. The work concludes that resisting Orientalist narratives requires the promotion of authentic Eastern voices and cultural expressions that reflect the complexity of their societies and challenge reductive Western portrayals.
The Intersection of Race, Class and Gender in Zora Neale Hurston’s The Gilded Six Bits (1933) and Malika Mokeddem’s L’interdite (1993).
(Université Mouloud Mammeri Tizi Ouzou, 2025) Mellah Hanane; Messaoui Lyticia
This research examines the intersection of race, class and gender in Zora Neale Hurston‟s The Gilded Six Bits (1933) and Malika Mokeddem‟s L‟interdite (1993). It aims at showing the way how female figures are discriminated in both novels in terms of race and gender. This contributed to their relegation to the lower class of their societies and to present the different forms of oppression that women encounter in both Afro-American and Algerian societies . To achieve our purpose, we have relied on the theory of Kimberly Crenshaw‟s „‟Demergenalizing the Intersetion of Race and Sex: A Black Feminist Critique of Antidiscrimination Doctrine, Feminist Theory and Antiracist Politics (1989)‟‟.The first chapter examines the intersection of gender and class in both novels and demonstrates how these overlapping identities interact together to affect women‟s lives in the American and African societies. In the second chapter, we have analyzed the intersection of race and class in Hurston‟s and Mokeddem‟s works to show how ethnic distinctions determine economic and cultural expectations, reinforcing systems of oppression and segregation towards women in the African and Afro-American societies. The analysis leads to the findings that the Afro-American author Zora Neale Hurston and the Algerian francophone author Malika Mokeddem, despite their different racial and societal backgrounds, similarly portrayed the experiences of women in their societies, revealing how the latter have resisted against different kinds of oppression, manifested in racism, class distinction and marginalization.
A Comparative Study on the Decline of Values in F. Scott Fitzgerald’s This Side of Paradise )1920) and Inaam Bioud's Houaria (2023(
(Université Mouloud Mammeri Tizi Ouzou, 2025) Louani Hanane; Cheklat Nabila
F. Scott Fitzgerald’s This Side of Paradise (1920) and Inaam Bayoud’s Houaria (2023) provide profound insights into the societal transformations of post-war America and Algeria, capturing the erosion of traditional values amid modernization and post-traumatic recovery. Despite their distinct temporal and cultural contexts, the decline of values in these societies, particularly through the portrayal of women and the role of conservatism, remains underexplored in comparative literary studies. This study aims to compare how Fitzgerald and Bayoud depict this decline, focusing on gender roles and conservative ideologies as reflections of their eras’ social and cultural moods. Employing Aram Veeser’s New Historicism to contextualize the portrayal of women within historical and cultural dynamics, and Fundamentalism theory to analyze characters’ adherence to traditional values, this dissertation is divided into two chapters. The first chapter examines the portrayal of women in both novels through a New Historicist lens, exploring how gender roles reflect post-war societal anxieties. The second chapter analyzes conservatism in This Side of Paradise and Houaria, using Fundamentalism theory to assess how characters resist moral and cultural decline. The analysis reveals that both authors portray women as symbols of societal change, navigating patriarchal constraints, while conservatism serves as a response to post-war upheaval, highlighting shared anxieties across different eras. Through their characters’ journeys, Fitzgerald and Bayoud articulate the decline of values, underscoring the universal challenges of post-traumatic societies where tradition and modernity collide.
Exploring the Integration of Multimodal Resources in Teaching English Pronunciation for Third Year Primary School Pupils: The Case of Selected Schools in the town Tizi-Ouzou
(Université Mouloud Mammeri Tizi Ouzou, 2025) Khif Lisa; Rezzik Melyza
This study investigates to extent to which Multimodal Resources are employed in English language classrooms at the third-year primary level in Tizi-Ouzou, Algeria. It also examines their potential effectiveness in enhancing pupils’ oral skills, with a particular focus on speaking and pronunciation. This study draws upon two theoretical foundations: Howard Gardner’s Theory of Multiple Intelligences (1983) and Mayer’s Cognitive Theory of Multimedia learning (2001). The research examines how multimodal resources affects the pronunciation of young learners (pupils), it identifies the most effective types of multimodal tools and examines the challenges and barriers faced by teachers in implementing such approaches. To collect data for this study, a qualitative research design has been adopted, through using two data collection tools involving classroom observations and semi-structured interviews with four (4) Algerian English teachers from five selected schools KHOUDJA KHALED/ HAMOUTAIN ALI/ LES FRERES BOUZGAN/ BERKANI / MAAMAR AMAR. To analyze the data collected, the Qualitative Content Analysis has been opted. The findings have revealed that Multimodal Resources support vocabulary development, learner engagement and speaking confidence. However, their impact on pronunciation is limited and several implementation challenges persist, including infrastructural and training-related constraints.
Exploring the Impact of Podcasts on Enhancing EFL Master 2 Students’ Cultural Awareness: A Quasi-Experimental Study at the University of Tizi-Ouzou
(Université Mouloud Mammeri Tizi Ouzou, 2025-07-08) Khelifati Samira; Kaci Amer Melyssa
The development of ICT has introduced creative ways for English language learning. Among them, podcasts gained attention for their potential pedagogical benefits. Nevertheless, podcasts’ educational value remains underexplored in Algeria, particularly when it comes to cultural awareness. Thus, this quasi-experimental study aimed to explore the impact of podcasts on enhancing the cultural awareness of EFL second-year Master’s students in the Department of English at the University of Tizi-Ouzou. The study has three main objectives: (1) to assess students’ levels of cultural awareness before and after listening to podcasts, (2) to determine if there are any statistically significant changes in their cultural awareness levels, and (3) to explore students’ perceptions of podcasts as a tool to learn about different cultures. To achieve these objectives, a mixed-methods approach was adopted, integrating both quantitative and qualitative data collection and analysis. Three research instruments were used to collect data. Descriptive statistics and inferential statistics were used to analyse the quantitative data, while thematic analysis was used to analyse the qualitative ones. The findings were interpreted through the Intercultural Awareness Model developed by Baker. The findings showed that following podcast exposure, students’ cultural awareness increased noticeably and significantly, moving from a basic level in the pre-test to a more advanced level in the post-test. In addition, students expressed positive opinions about podcasts, describing them as an effective means to learn about new cultures.
Romance and Tragedy in THEODORE DREISER ’S SISTER CARRIE and WILLA CATHER’ S A LOST LADY: A COMPARATIVE STUDY.
(Université Mouloud Mammeri Tizi Ouzou, 2025) Heddar Sofiane; Laouari Amira
This dissertation is a comparative study between Willa Cather's A Lost Lady (1923) and Theodore Dreiser‘s Sister Carrie (1900). (1923), to achieve our work, we have widened the scope of our investigation within a theoretical frame. For this matter, we have relied on some concepts of Northrop Frye‘s theory of Romance and Tragedy as exposed in his book Anatomy of Criticism (1957) particularly the transition from the mythos of Summer (romance) to Winter (tragedy).The first chapter examines characterization by highliting both similarities and contrasts between the two protagonists through Northrop frye‘s concepts of innocent youth ,the romantic heroine and their departure .It also shows how both novels illustrate the protagonist journey from an idealised world to isolation .The second chapter focus on plot by analyzing the rise and the fall of each protagonist and tracing their progression from rise to decline .The third chapter deals with setting , revealing how space functions in each novel by applying by applying Frye‘s concept the Green World .The study concludes that both Dreiser s and Cather‘s novels aligne with the essential characteristics of romance and tragedy.
Persuasive Language in English Print Advertisements: A Stylistic Analysis of Some Selected Newspapers, Magazines, Posters, and Billboards
(Université Mouloud Mammeri Tizi Ouzou, 2025) Hansali Soumeya; Hedir Thanina
This dissertation adopts stylistic analysis to investigate the stylistic features of English print advertisements using a mixed-method approach. The study is grounded in the principles of linguistic stylistics and persuasive discourse, drawing on Leech’s (1966), Dyer’s (1982), and Shams’ (2020) views on how language constructs meaning and persuasion. It also incorporates Mukarovský’s (1964) and Shklovsky’s (1965) concepts of foregrounding and defamiliarization to explain the memorability of advertising discourse. McQuarrie and Mick’s (1996) taxonomy of figurative devices was adopted as a guiding model, though only their identified figures were applied to classify rhetorical devices, supported by Harris’s (2018) framework for rhetorical analysis.. It has three main objectives: first, to identify the lexical, syntactic, and rhetorical features of advertising language; second, to identify the most frequently used syntactic and lexical features, along with rhetorical devices in selected samples; and third, to compare stylistic patterns across different advertising media, including newspapers, magazines, posters, and billboards. The study combines quantitative frequency analysis with qualitative interpretation, analyzing a random sample of English print advertisements collected from various internet sources. Drawing examples from print media, the research identifies a wide range of stylistic features that contribute to the persuasive function of advertisements. Common syntactic features include imperatives, interrogatives, exclamatory and declarative forms, ellipsis, sentence fragments, and varied sentence structures. Lexically, advertisements often feature adjectives, adverbs, compound words, neologisms, personal and possessive pronouns, as well as culturally embedded terms. Rhetorical devices such as metaphor, alliteration, hyperbole, assonance, consonance, and personification are employed to capture attention and improve recall. The findings show that syntactic devices like ellipsis, imperatives, and simple sentences are especially prevalent, aimed at evoking immediate engagement. Lexical analysis highlights the frequent use of action verbs, adjectives, and personal pronouns to convey urgency and emotional appeal. Rhetorical analysis emphasizes consistent use of metaphor, alliteration, and assonance to enhance memorability. Comparative analysis across media types reveals distinct stylistic tendencies, reflecting how language is tailored to the communicative goals and audience expectations of each platform.
The Effect of Social Media on Teenage EFL Learners’ slang: Case Study of First Year Student at the Department of English in MMUTO
(Université Mouloud Mammeri Tizi Ouzou, 2025-07-07) Hamoudi Abd Elwadoud; Yahiatene Malha
The present research examines the influence of social media on the use of slang among teenage EFL learners at Mouloud Mameri University of Tizi-Ouzou. It aims to measure the frequency of the use of slang, the extent to which social media promotes this latter, and students' attitudes towards its impact on their language choice. To reach these objectives, we have designed a 13- item questionnaire and distributed it to 25 EFL first-year learners. The research methodology involves a mixed-methods approach that merges quantitative and qualitative methods. The collected data were analyzed using the Statistical Method and Qualitative Content Analysis, relying on Herring’s (2007) Faceted Classification Scheme for Computer-Mediated Discourse to interpret the findings. The results show that EFL learners use English slang very frequently, and that social media platforms promote slang among teenagers to a great extent. Additionally, we found that learners have positive attitudes towards the influence of slang on their linguistic behaviours. They are aware of their implementation of English slang in their daily conversations and the risk of its misuse and misunderstanding.
Fragments of Meaning: Modernist Eliotian Echoes in Selected Kabyle Songs
(Université Mouloud Mammeri Tizi Ouzou, 2025-07-07) Hamou Chahrazed
The following research paper entitled Fragments of Meaning: Modernist Eliotian Echoes in Selected Kabyle Songs has explored the modernist techniques and intertextual dynamics in Eliot’s The Waste Land (1922), Ali Amran’s Tizi N Leryaḥ (2013) (translated to “The Valley of Winds”) and Bu Lehmum (2013) (“The Wretched One,” my translation,) and Aït Menguellet’s Ɛli d Weɛli (1977) (translated to “Ali and Ouali.)Despite emerging from distinct cultural and historical contexts, the texts converge on themes of identity, myth, and post-war existential crisis. In order to achieve this objective, I have borrowed Julia Kristeva’s theory of intertextuality as articulated on her work Desire in Language: A Semiotic Approach to Literature and Art (1980), alongside Friedrich Nietzsche’s conception of Art and Nihilism in The Birth of Tragedy (1872). Kristeva’s theory demonstrates how these modernist texts form an interrelated dialogue; rather than isolated works, forming a web of connected cultural memory rooted in allusions and mythical references. Add to that, Nietzsche’s philosophy, in turn, illuminates how artistic creation functions as a redemptive power within a chaotic modern world. Moreover, this dissertation consists of two major chapters, the first chapter entitled ‘Modernist techniques in T.S Eliot’s The Waste Land and Ali Amran’s Tizi N Leryaḥ and Bu Lehmum,’ establishes the theoretical approach in a detailed interpretation, and offers a comparative analysis of modernist tools such as fragmentation, myth, and spiritual desolation. The second chapter, ‘Modernist techniques in T.S Eliot’s The Waste Land and Aït Menguellet’s Ɛli d Weɛli,’ extends the comparative lens, by examining how Menguellet reinterprets the modernist vision through a postcolonial lens, emphasizing on the artist’s role in spiritual rebirth and cultural resistance. Ultimately, this deep analysis arrives at two major conclusions. First, despite the different linguistic and cultural backgrounds, Eliot’s poem and the selected Kabyle texts share a modernist and philosophical outlook that intertwines fragmentation with renewal. Second, through the perspectives of both Kristeva and Nietzsche, the study demonstrates that these works transform despair into creative expression, using art as a means of redemption and renewal within a fragmented modern landscape.
Diaspora and Cultural Identity in the Namesake (2003) by Jhumpa Lahiri, and Americanah (2013)by Chimamanda Ngozi Adichie: From Alientation to Assimilation.
(Université Mouloud Mammeri Tizi ouzou, 2025-07-07) Dahmani Asma; Lazirou Tassadit
This research paper investigates how diaspora and cultural identity are shaped by the ongoing tension between alienation and assimilation in The Namesake by Jhumpa Lahiri and Americanah by Chimamanda Ngozi Adichie. Through the characters of the two novels, the study explores how migration, race, gender, and cultural expectation influence the construction of identity across diasporic experiences. In both novels, displacement generates emotional and psychological dislocation, revealing identity as a process of continual negotiation rather than fixed belonging. Drawing on Stuart Hall’s theory, diaspora is a shifting identity shaped by displacement, cultural hybridity, and the search for belonging. This analysis highlights key themes such as generational conflict, cultural retention, mental health, and gendered expectations. While Lahiri's characters confronts the burden of inherited Bengali traditions in the context of American life, Adichi's face the complexities of racial identity and cultural authenticity in the U.S. context. Together, these narratives illustrate how characters navigate assimilation’s pressures while resisting complete erasure. Ultimately, the research reveals that both alienation and assimilation, though often painful, become spaces for critical self-awareness and the reimagining of cultural identity in the diasporic context.
Exploring Textual and Visual Persuasive Techniques in Macro and Micro Beauty Influencers’ Product Placements on Instagram
(Université Mouloud Mammeri Tizi Ouzou, 2025-07) Chaou Hadjira; Aridj Lydia
The current study investigates the persuasive techniques employed by Macro and Micro beauty influencers in their product placement strategies on Instagram. The main aim is to identify and compare the verbal and visual persuasive techniques these influencers use to promote beauty products. More specifically, the study has four main objectives: (1) to identify the principles of persuasion used by Macro and Micro beauty influencers, (2) to determine which routes of persuasion, central or peripheral, are taken, (3) to examine the semiotic elements embedded within their content, and (4) to compare the two influencer categories across these three aspects. To achieve these objectives, a qualitative research design was adopted, based on a corpus of 48 product placements (captions and videos) collected from the official Instagram accounts of six beauty influencers (three Macro and three Micro) with eight product placements selected per influencer. The qualitative content analysis was grounded in three theoretical frameworks: Cialdini’s Six Principles of Persuasion (1983), the Elaboration Likelihood Model by Petty and Cacioppo (1986), and Barthes’ Semiotic Theory (1957/1972, 1964/1977). The findings revealed that all six principles of persuasion appeared across the content of both influencer groups, with liking, commitment, and authority being the most dominant. However, the ways in which these principles were used varied between the two groups. In addition, both central and peripheral routes of persuasion were identified, though Macro influencers tended to balance the two, while Micro influencers leaned more heavily on the peripheral route. Moreover, the semiotic analysis showed that both groups used denotations, connotations, and myths to construct meaning. However, Macro influencers often conveyed themes of perfection and aspiration, while Micro influencers emphasized authenticity, empowerment, and relatable beauty ideals.
EFL Learners’ and Teachers Perceptions of the Impact of Positive and Motivational Feedback during Role Play: The Case of First-Year Learners at Zamoum Mouhamed Secondary School in Boghni
(Université Mouloud Mammeri Tizi Ouzou, 2025-07-02) Chabane Madouda
This dissertation aims at exploring the key instructional strategy that teachers use in their English as a foreign language teaching process, which is motivational feedback. In more precise terms, this study seeks to examine teachers’perceptions and first-year secondary school learners’attitudes towards the impacts of positive and motivational feedback on learning English process, espacailly during role play activities.It is also to identify whether the teachers of secondary school provide positive and motivational feedback in an appropriate manner, and whether the learners make use of the feedback in their classroom activities. This research is conducted in “Zamoum Mohammed” secondary school in Boghni.To reach the results, we have relied on two theoretical foundations: Ellis and Tod’s (2014) theory which demonstrates the effective use of feedback and Frey’s and Fisher’s (2011) one about the characteristics of feedback.To collect data for this study, a mixed-methods approach has been adopted through using two data collection instruments: a questionnaire that has been distributed randomly to (42) of first year learners, and a structured written interview has been conducted with (3) teachers of English.In terms of data analysis, the close-ended questionnaire items' numerical data are analyzed using Descriptive Statistical method, whereas and the interview and the open-ended questions' findings are interpreted using qualitative content analysis (QCA). According to the results obtained, motivational feedback is is a helpful method in improving learners’ motivation which plays an important role in stimulating their English language development. Moreover, the results further indicate that incorporating motivational feedback into role-play establish a supportive learning environment, which ultimately enhances learners’ active involvement in the learning process. Finally, the teachers apply the appropriate strategies such as, providing specific, understandable, actionable and timely feedback to support learners' learning progress.

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