An Exploration of Business English Teaching in the Department of Commerce at Mouloud Mammeri University of Tizi-Ouzou
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Date
2020
Authors
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Journal ISSN
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Publisher
Université Mouloud Mammeri Tizi Ouzou
Abstract
The present study is intended to evaluate Business English teaching in the Department of
Commerce at Mouloud Mammeri University of Tizi-Ouzou. This investigation is based on
four main objectives. First, it identifies the different needs of third year Marketing students
for learning English. Second, it examines whether teachers of English of the Department of
Commerce conduct a needs analysis. Third, it explores the main difficulties encountered by
learners, and which hinder their learning of English. Fourth, it investigates whether the
teachers of English design a course and which model they adopt to design it. In order to
reach these objectives a mixed methods research has been adopted, thus it combines both
quantitative and qualitative methods that are used for collecting and analysing data. For the
data collection, two main instruments have been used: a questionnaire that has been
administered to a sample of fifty (50) third (3rd) year Marketing students and a structured
interview with three teachers of English. As a theoretical framework, this study has adopted
Dudley Evans and St Johns’ theory (1998) which focuses on the role of needs analysis in
course design as well as the parameters of course design suggested by Graves (1996) and
Frendo (2005). The questionnaire results have demonstrated that students have several needs
for English learning. Thus, most of them need English for a professional purpose that is to get
a job in the future. Moreover the outcomes reveal that most of students encounter difficulties
in the English language use, probably in their communicative competence that is in their
speaking abilities as well as in writing. Additionally, the outcomes of the interview have
revealed that needs analysis is partially performed by English teachers of the Department of
Commerce. Indeed, there is not a designed course provided by the Department of Commerce
for teaching English. However, teachers elaborate their own course without following all the
steps of course design and without adopting any of the two models of course design that are
suggested by Graves (1996) and Frendo (2005).
Description
30cm ; 67p. ; ill.
Keywords
Business English Teaching, needs analysis, course design, Dudley Evan and St Johns’(1998) theory, parameters.
Citation
Language and Communication