Gender and Cultural Stereotypes in a Selection of American Movie Posters from the 21st Century. A Social and Cultural Semiotic Analysis.
| dc.contributor.author | Amziane Melissa | |
| dc.contributor.author | Gaham Ourida | |
| dc.date.accessioned | 2025-12-01T08:04:36Z | |
| dc.date.available | 2025-12-01T08:04:36Z | |
| dc.date.issued | 2025 | |
| dc.description | 59p. : Ill. en coul. ; (+CD-Rom) | |
| dc.description.abstract | This exploratory study aims to identify the way gender and cultural stereotypes are depicted in American movie posters of the 21st century. In order to reach the research aims, this study relies on Kress and Van Leeuwen (2006) Reading Images and Douglas Kellner (1995) Media culture theories, and on the qualitative research for data collection and analysis. For data collection procedure, secondary data is used including books, websites, and previous studies. Concerning the analysis of the gathered data, a Qualitative Multimodal Critical Discourse (QMCDA) and thematic analysis are used to analyze and interpret the results of the qualitative data. The findings reveal that the American movie posters of the 21st century conduct global matters as gender and cultural stereotypes in their visual designs shaping the perception of the audience on gender roles within popular cultural. This research also highlights the importance of critical media literacy and encouraging seeking diversity of visual media advertising. In addition, it reveals that the visual media in the American movie industry conducts themes of women empowerment, challenging gender stereotypes, cultural and racial discrimination, and traditional gender roles. | |
| dc.identifier.citation | Language and Communication | |
| dc.identifier.uri | https://dspace.ummto.dz/handle/ummto/29219 | |
| dc.language.iso | en | |
| dc.publisher | Université Mouloud Mammeri Tizi Ouzou | |
| dc.subject | American | |
| dc.subject | Cultural Stereotypes | |
| dc.subject | Gender | |
| dc.subject | Movie poster | |
| dc.subject | visual analysis | |
| dc.title | Gender and Cultural Stereotypes in a Selection of American Movie Posters from the 21st Century. A Social and Cultural Semiotic Analysis. | |
| dc.type | Thesis |