Evaluating the Use of the Classical Canons of Rhetoric in Two Selected Persuasive TED Talks: The Case of Ian Bremmer and Peter McIndoe’s Talks (2023)
| dc.contributor.author | Abed Linda | |
| dc.date.accessioned | 2025-02-04T09:45:28Z | |
| dc.date.available | 2025-02-04T09:45:28Z | |
| dc.date.issued | 2024-06 | |
| dc.description | 84p. : Ill. en coul. ; 30cm(+CD-Rom) | |
| dc.description.abstract | The current study is a rhetorical analysis of two selected persuasive TED talks delivered by Ian Bremmer and Peter McIndoe during the annual event of 2023. The study aims to determine whether the two speakers effectively conform to the canons of the classical rhetorical tradition. In this attempt, two main objectives are established. First, it intends to identify the rhetorical proofs deployed by each speaker relying on Aristotle’s rhetorical theory (320 B.C/ 1991). Second, it attempts to evaluate their employment of the tenets of classical rhetoric through the lens of Cicero’s framework of the five Canons of classical oratory (87 B.C./ 1949), namely invention, arrangement, style, memory, and delivery. To this end, a mixed-methods approach is adopted. Qualitative discourse analysis is used in pursuit of identifying the rhetorical proofs construing each speech, qualitative content analysis of the transcripts and the recorded videos is applied in order to evaluate the use of arrangement and style, memory and delivery, while quantitative content analysis of the texts is used to consider invention. The results reveal that both speakers have used the three rhetorical proofs of ethos, pathos, and logos in their persuasive address, with a slight frailty in McIndoe’s logical appeal. While Bremmer has effectively utilized all of the five Ciceronian tenets of rhetoric, McIndoe has efficiently employed the canons of invention, arrangement and style, and has overlooked the canon of memory, which has moderately affected his adherence to the principles of delivery. | |
| dc.identifier.citation | Language and Communication | |
| dc.identifier.uri | https://dspace.ummto.dz/handle/ummto/26320 | |
| dc.language.iso | en | |
| dc.publisher | Mouloud Mammeri University | |
| dc.subject | canons of classical rhetoric | |
| dc.subject | persuasive TED talks | |
| dc.subject | rhetorical analysis | |
| dc.subject | rhetorical proofs. | |
| dc.title | Evaluating the Use of the Classical Canons of Rhetoric in Two Selected Persuasive TED Talks: The Case of Ian Bremmer and Peter McIndoe’s Talks (2023) | |
| dc.type | Thesis |