Visual Resources and the Rhetoric of Humor in Political Memes: A case Study of the 2024 U.S Presidential Election
| dc.contributor.author | Yefsah Tassadit | |
| dc.date.accessioned | 2025-12-03T12:45:43Z | |
| dc.date.available | 2025-12-03T12:45:43Z | |
| dc.date.issued | 2025 | |
| dc.description | 79p. : Ill. en coul. (+CD-Rom) | |
| dc.description.abstract | This research examines and explores how political visuals were shared in the 2024 United States presidential election to share political messages, ideas and content and influence people’s views on the internet. It is based on three main theories: Multimodal Critical Discourse Analysis (MCDA) to study how words and images combine to make sense; humor theory to learn about how humor is used in political speech; and the Grammar of Visual Design to examine how visuals are arranged to show ideas. The results show that memes use different images and words methods, like jokes, signs, caricatures, and design to help or mock politicians such as Donald Trump, Joe Biden, and Kamala Harris. These methods help show deep ideas, like populism , patriotism, anti-elitism, liberalism, and conservatism. In general, the present research shows that political memes act as useful tools to convince, to shape self image and to criticize politics. They let people to share thoughts, strengthen views, and take part in internet political talk in funny and easy ways. | |
| dc.identifier.citation | LANGUAGE AND COMMUNICATION | |
| dc.identifier.uri | https://dspace.ummto.dz/handle/ummto/29324 | |
| dc.language.iso | en | |
| dc.publisher | Université Mouloud Mammeri Tizi Ouzou | |
| dc.subject | political memes | |
| dc.subject | humor theory | |
| dc.subject | visual communication | |
| dc.subject | MCDA | |
| dc.subject | ideology | |
| dc.subject | online discourse | |
| dc.title | Visual Resources and the Rhetoric of Humor in Political Memes: A case Study of the 2024 U.S Presidential Election | |
| dc.type | Thesis |