Browsing by Author "Meziani Dihia"

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    Strategies of translating e-commerce terms from English into Arabic, translating “csp, e-commerce beginner guide” as case of study
    (Université Mouloud Mammeri, 2023) Meziani Dihia; Mekkari Zakarya
    This study aims to explore the complexities and strategies of translating e-commerce terminology into Arabic, focusing on strategies for preserving semantic accuracy and cultural relevance. It analyzes the Arabic translation of Concordia University's "Beginner's Guide to E-commerce" to uncover challenges such as neologisms, semantic nuances, cultural specificity, and target audience considerations. It investigates a range of translation strategies, including comparative stylistics, interpretative, cultural adaptation and others to effectively address these challenges. The research presents a comprehensive framework prioritizing semantic fidelity, cultural sensitivity, and target audience accessibility, offering valuable insights for translators, educators, and e-commerce practitioners in this dynamic domain.