Browsing by Author "SENOUCI, Mehdi"
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Item Strategies and Limitations of Advertising Translation from Arabic into English Analytic Study of a Tourism Brochure واحات الجزائر بوابة الصحراء(ummto, 2017) SENOUCI, Mehdi; TIDJANI, MaamarThis dissertation which is entitled "Strategies and Limitations of Advertising Translation" was made to demonstrate the importance of advertising translation, especially in tourism industry. Tourism texts have a special type of language which is mainly about how to attract and persuade readers. The translation of such texts involves some strategies, limitations, and difficulties. The understanding of these aspects is the key to have a successful and meaningful target text. The aim of our study is to demonstrate these aspects, understand them, and find the solutions.