Browsing by Author "Haddadj, Thanina"

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    Designing and implementing an effective internationalization strategy: case study of ZERGOUN Green Energy
    (Université Mouloud Mammeri, 2025-06-12) Haddadj, Thanina
    This dissertation explores how algerian companies in the photovoltaic sector can develop an effective internationalization strategy and face global competition. The core research problem centers on their ability to leverage internal strengths while overcoming national constraints. A qualitative methodology was used, combining a theoretical review and a case study of Zergoun Green Energy. Findings show that despite challenges such as weak public support and technological dependence, ZGE is advancing internationally through strong vertical integration (70%), key technological partnerships, and skilled local engineering. ZGE’s experience highlights the need for a hybrid strategy that integrates local adaptation with global best practices for successful internationalization