L’étude sémiolinguistique des Spots Publicitaires Cas de la publicité automobile en Algérie pour les deux marques de voitures Fiat et Chery pour l’année 2023/2024
Loading...
Date
2025
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Université Mouloud Mammeri Tizi Ouzou
Abstract
This paper presents a linguistic analysis of the television commercials for two car brands, “Chery” and “Fiat”, whose goal is to influence consumers to purchase these brands by showcasing their particularities and specificities. Indeed, advertising today occupies a central point of curiosity for researchers from various field. It represent a rich sociocultural phenomenon evolving over time with the advancement of new broadcasting technologies. Moreover, we focused on current topic that is often addressed and encountered in media and networks. The subject that interests us is automotive advertising in Algeria and its influence on Algerian consumers’ behavior. Therefore, we have chosen to analyse these commercials using certain discourse analysis techniques, namely enunciation, pragmatics, and communication, which are present in each advertisement and fall within the field of advertising discourse.
Description
70p. : Ill. en coul. ; (+CD-Rom)
Keywords
enunciation, pragmatics, communication, advertisement, Fiat and Chery
Citation
Sciences du langage